As a companion to PR expert Dan Shortridge's March zoominar, we share this helpful communications evaluation guide prepared by Asibey Consulting for The Communications Network.
This guide presents a 9 step process for developing a communications evaluation strategy. After reading each section, you will be directed to the Evaluation Strategy Worksheet at the back of this guide, where you will complete the corresponding step. After you’ve completed all the steps, you will have an evaluation strategy that you can begin implementing immediately!
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